MOVING TOWARDS GLOBALIZATION: GAC GROUP’S LATEST INTERNATIONALIZATION STRATEGY REVEALED
On August 25th, GAC Group released its 2023 semi-annual report, showing a total operating revenue of 233.532 billion yuan in the first half of the year. According to China Association of Automobile Manufacturers, from January to June, China exported a total of 2.14 million vehicles, overtaking Japan as the biggest exporter of cars. As GAC Group looks to the future, international business has become a central focus. GAC Internationalizes with the Release of the “1551” Strategy Moving forward, GAC Group has formulated a “1551” internationalization strategy that is guided by “1” goal of achieving 50 million in sales by 2030 and gaining a firm foothold in the “5” major markets of Europe, Asia-Pacific, CIS, Middle East and Africa, and Central and South America; this will be done through prioritizing “5” brand core values, including brand internationalization, product globalization and localization, sales and service integration, and ecological diversification. The plan will...